This was the winner of a logo competition for Centre Francophone, a club at Webster University that promotes French and Francophone culture in St. Louis.
For inspiration, we were asked to consider the architecture of Le Corbusier, the neon lights of Montmartre, a connection to French-speaking countries, and the St. Louis Arch.
We incorporated this guidance by taking common colors from the flags of French-speaking countries and tweaking them into neon versions for the color palette. The curved lines were inspired by flight pattern maps to show connection between those countries while paying a subtle tribute to the St. Louis Arch. Finally, the heavy, white, sans-serif font pulled in elements of Le Corbusier’s stark architecture.