In recent years, absinthe has regained popularity. Part of its appeal has to do with its ritualistic preparation, adding a heightened level of delicacy and romance to a typical cocktail bar.
The name Louche is French for 'decadent' or 'shady,' and is also used to describe the opacity of the absinthe once the sugar and water are added.
While some absinthe bars embrace the hallucinogenic stigma and rave-like connotations of absinthe, Louche aims to honor the history of the drink. It will reference nineteenth-century French and Romani cultures to encourage the drink's more romantic characteristics.