The Community Service Public Relations Council (CSPRC) sought to update their name and image to reflect its membership and mission more accurately. The name Nonprofit Marketers Network gets to the heart of who is involved and the connections they help to establish, without getting lost in an unclear acronym.
The updated logo visualizes that sense of connection, showing separate elements conjoining at a central hub, the Nonprofit Marketers Network. The mark is also reminiscent of a guiding beacon, representing the association’s vision to be a source of support as well.
The new branding was unveiled at the annual Spectrum Conference, in the form of invitations, program booklets, a custom Powerpoint presentation, banner designs, and promotional items.
